The Hockey Bear used in some of the communication fits the topic because there is a historical reference to Milton S. Hershey (Hirschi) and the two local ice hockey teams on both sides are known as the Bears (Mutzen/Bären).
The play on words between “chocolate” and “capital city” was registered as the brand SCHOKOLADENHAUPTSTADT®, synonymous with the capital of chocolate, to protect the colorful history of chocolate in the Swiss federal city. MAGDAS®, understood as "We like it", and CHOCOBERN® are also registered trademarks.
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Finally, I would like to thank D. Bill for editing the text and you for the interest!